Fawzi Al-Shuwaish, Marketing Director at Jumhouria Bank, told our source that the bank’s marketing department has begun implementing a promotional campaign aimed at expanding the provision of electronic payment services, in line with the instructions of the executive management and directives of the bank’s Board of Directors.
Al-Shuwaish explained that the campaign covers various Libyan cities and regions, targeting several key sectors, including private educational institutions, tax collection centers, service units, clinics, and retail shops.
He added that the number of point-of-sale (POS) devices has reached 24,000, while the subscribers to the “Masrafi Pay” and “Masrafi Business” services have exceeded 22,000. Meanwhile, the number of mobile banking service users has reached about 1.06 million.
